Pull-Out
Book within Business
Air
Now available... a special book within our magazine
for individual customers to use for their marketing
and sales promotion. This special feature will
be available in three paginations, 16, 24 and
32 page section. In most cases these sections
will be stapled in the center of Business Air
as a pull-out feature with a notation on the cover.
All participants will be served on a first come,
first served basis and will receive a 2,000 copy
overrun of their section. |
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16 Pages
8 Pages Printed on 80lb Coated Stock
8 Pages on 60lb Coated Stock
24
Pages
16 Pages Printed on 80lb Coated Stock
8 Pages on 60lb Coated Stock
32
Pages
All 32 Pages Printed on 80lb Coated Stock |
Call for Quotes
800-247-2000 Ext. 201 | 515-955-1600
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2008
Issue Deadlines
ISSUE
1
January 9, 2008
Published Jan. 18
ISSUE
2
February 13, 2008
Published Feb. 22
ISSUE
3
March 12, 2008
Published March 21
ISSUE
4
April 9, 2008
Published April 18
ISSUE
5
May 14, 2008
Published May 23
ISSUE
6
June 11, 2008
Published June 20
ISSUE
7
July 9, 2008
Published July 18
ISSUE
8
August 13, 2008
Published Aug. 22
ISSUE
9
Sept. 10, 2008
Published Sept. 19
ISSUE
10
October 8, 2008
Published Oct. 17
ISSUE
11
November 12, 2008
Published Nov. 21
ISSUE
12
Dec. 10, 2008
Published Dec. 19 |
Camera-Ready
Art Specifications
Trapping:
Business Air does not assume responsibility for trapping
on supplied electronic files.
- Desired
trapping must be applied in the page layout program.
The typical trap recommendation is .144 pt.
- All
black text is to be set to overprint.
- Be
careful when setting black to overprint in instances
where you have reverse boxes printing in black. You
may want to trap these to avoid overlapping areas of
other colors and photos.
- Be
careful when setting trap on items that are layered
over images as the image is considered and "indeter
minate" and the desired trapping may not be applied.
Correct trapping attributes in these instances can be
tested by printing and checking laser separations.
-
Color
images intended for process printing should be saved
as CMYK
-
Black
and White images should be saved as Grayscale.
-
Desired
orientation (rotation, flop, skew) is to be applied
in Photoshop or like application.
-
Do
not use any form of compression (e.g. jpeg) on any of
your images.
-
Fonts
should not be stylized in your page layout program.
Example: Do not stylize fonts by using the [bold] [italic]
or other font style commands. Use the font containing
the desired attribute. In the event the desired font
is not available a different font should be chosen.
-
All
fonts used must be supplied in a separate folder labeled
"Fonts." For Macintosh, the Adobe Postscript
Font must be provided.
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All
fonts used in EPS files must be converted to outlines.
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Business
Air supports the following Macintosh platform media
types: 3.5 Diskettes, Iomega Jaz 1G & 2G, Zip 100MB,
CD ROM Macintosh. Supply a color or laser print of files
that are provided on disk.
Electronic
File Transmission:
Dimensions:
The
sizes given below show the exact dimensions to run in
the area reserved for the advertisement. Changes to files
with embedded components require a new disk to be submitted
by the Client or Agency.
|
Size |
Inches |
Format |
1/4
Page |
3.5"
x 4 13/16" |
Vertical |
| 1/2 Page |
3.5" x 9.75" |
Vertical |
1/2
Page |
7.25"
x 4 13/16" |
Horizontal |
Full
Page |
7.25"
x 9 3/4" |
Vertical |
Back
Page |
8.25"
x 9" |
Vertical |
Please
do not exceed the live area size in order to keep anything
from being cropped off. The cut size is give to help position
the advertisement and any graphics that are meant to bleed
off of the page.
Printing
Method: Offset
Page Trim: 8" x 10 3/4"
Live Area: 7 1/4" x 10"
Bleed Size: 8 1/4" x 11"
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